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2024 Benefits Trends Report

We’ve identified the top 5 trends that are most impactful this year. Learn more as you prepare for Open Enrollment and beyond.

Rising Claims and Benefit Costs

Combating Benefits Costs with Personalization
and Flexibility

Healthcare costs have been on a steady upward trajectory over the past few years, and this trend continues into 2024. Employers should brace for costs to increase between 6% and 8.5%. This uptick is prompting both employers and employees to reassess their healthcare plans, aiming to strike a balance between comprehensive coverage and affordability.

TAKING PREVENTATIVE MEASURES

Prioritizing preventative care access

Reducing Health Care Costs

Investing in preventative health measures for employees is crucial for improving health outcomes and reducing healthcare costs.
Employee Support
Employees want to make healthier choices, and they expect their employers and benefits package to support them.

Women’s Health

Offering comprehensive care includes benefits designed for women’s health.

Artificial Intelligence and Benefits

Leveraging AI for improved experiences

AI has the power to transform the benefits administration and enrollment experience for all who are involved. AI can reduce cumbersome processes and workload burdens through eligibility verification and facilitating communication about benefits.

40% say their organizations will increase their investment in AI thanks to recent advances in Generative AI
EMPOWERING BETTER BENEFIT DECISIONS
Shaping Personalized Experiences
Today’s Diverse Workforce
Despite the DE&I improvements in the last few years, improvements still need to be made to support all employees.
Pay Equity and Inclusion
The US has seen an uptick in states adopting pay transparency laws, providing a tool of transparency for improving pay equity and inclusion.
Investing in Financial Benefits
Employees have widespread, diverse needs for their financial situations, so a variety of financial wellness programs is a great place to start.
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Previous Benefits Trends Reports

2023 Benefits Trends Report – Which benefits are rising in popularity?

2022 Benefits Trends Report – What actually matters in 2022

2021 Benefits Trends Report – Maximize your time and budget